Mercedes ME Melbourne - all new website

Mercedes ME Melbourne is part of the global café culture and experiential venue initiative that Mercedes is rolling out to allow a greater touch-point with the Mercedes Benz brand. The Melbourne café is located on corner of Collins & King, as part of the Rialto complex. It is powered by expert coffee traders and restaurateurs, St Ali and enjoys a very popular patronage daily – from coffee drinkers, business meetings, social gatherings, and strategic events.

Sonar were asked to redesign and redevelop the site as a stand alone experience that will integrate more strongly into the main Mercedes Benz platforms and pave the way for the enhancement of the global ME strategy.

Check it out now at mercedesme.melbourne